There are numerous regulations, rules and guidance notes to consider when it comes to your marketing activities such as the GDPR, PECR, the CAP code, BCAP code, the ICO Direct Marketing guidance and any imposed by the FCA pertaining to financial promotions.

Your marketing is often the first thing a consumer will see in respect of your business however, now that a significant amount of marketing is online, it is visible not just to consumers, but also to regulators. Therefore, it is important that you get your marketing right to avoid potential costly regulatory enforcement action, as well as reputational damage.

We can assist you with building a compliant marketing/financial promotion policy and put appropriate sign off procedures in place.

Areas we can help with:

• Marketing / financial promotions policy
• Marketing / financial promotions log
• Marketing /financial promotion sign off procedures
• Marketing /financial promotions compliance checklist
• Carrying out due diligence on lead/data providers

We can be on hand to assess and review your marketing/financial promotions before they go live, giving you comfort in knowing that you are not only presenting the best marketing/financial promotions for your business, but that it also complies with all relevant, regulations, rules and guidance.

It is also important to keep records of your marketing/financial promotions for an appropriate amount of time so that you are able to respond to the FCA and/or ICO in relation to any complaints and evidence your compliance.